Driving Revenue Online

Many would suggest that keyword ranking is the foundation of driving online revenue, but the question that should be asked of any organization that is doing or about to do SEO for you is HOW??? Analytical software is essential for understanding how to market your business online. Whether you use Google analytics (which is free) or pay to have analytics, your answers to how to drive revenue is here. How do you know how to interpret the analytics comes from experience in using and understanding what the data means for your site. Analytics not only tells you what the users experience is, it can give you insights into what is right and wrong with your site, but most important it allows you, the business owner, to make strategic business decisions based on facts and data about what is happening on your site. Your SEO firm should act as a guide, interpreter, teacher and valued employee in explaining what the data means and how best to proceed based on what you know to be true. More on choosing an SEO firm later…